Apple opposes the sideloading of Apps over malware and privacy concerns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2021, 1:04 PM GMT+0

The European Commission's planned Digital Markets Act, if passed, would force Apple to allow users to install apps outside of the iOS App Store.

At Web Summit 2021, Apple's senior vice president Craig Federighi argued that allowing users to sideload apps from outside the iOS App Store will dramatically increase malware attacks. The objections were directed at European Commission's planned Digital Markets Act.

Federighi also opposes letting users decide for themselves whether or not to risk sideloading apps. He claims that "criminals are clever, and they're really good at hiding in plain sight".

Moreover, social networking apps could override the App Store's privacy protection policies and make their apps available through sideloading, notes Federighi. During the Apple/Epic trial, Judge Yvonne Gonzalez Rogers said that Apple might design a gatekeeping system similar to macOS to check for developer IDs.

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