Create quality content that engages, entertains and informs audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2021, 12:50 PM UTC

Instead of creating rushed and expensive content, businesses must prioritise quality content created on a restricted budget.

Audiences today primarily want brands to use their content to entertain them. Similarly, customers seek content that educates them and simplifies complex topics. Finally, brand content is expected to engage audience emotions. With such expectations from global consumers, brands today must prioritise quality content over quantity.

Brands must check if their content is entertaining enough. Marketers must include elements of humour in their brand content that amuses their target audiences. In addition to being humorous, content must also help readers and consumers learn something new.

Brands can use their knowledge and expertise on a particular subject to create informative content for their audiences. This way, their content can effectively engage customers, who may like the content enough to share it in their social circles.

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