Easily-navigable sites help search engine crawlers to find content relevant content and boost ranking.
Businesses looking to increase their Google search ranking in 2022 should prioritise producing high-quality content, mobile optimisations, on-page enhancements, and more. Quality content increases visitors’ time spent on a page, lowers bounce rates, and offers insightful information to prospects.
Develop mobile-first sites and improve user experience (UX) on-page to get Google to index the content and augment search ranking. With Core Web Vitals impacting usability factors like UX, page speed, conversions and more, companies should plan and build their site around the Core Web Vital metric.
Brands must secure their site with an HTTPs URL and enhance website loading speed to improve on-page optimisation. Include metadata like descriptions, internal links, schema, and build relevant and authoritative links to boost SEO.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.
[1 minute read]
By Ayaz Nanji on Marketing Profs, 4th Nov 2021
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