Consistency in tone, interactive profiles crucial to stand out on social media 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 05, 2021, 11:20 AM GMT+0

Brands must ensure they frequently interact with customers online and make their social media profiles as informative as possible. 

Apart from being active on social media, brands must match their tone across brand content on all social media platforms. This consistency helps businesses establish familiarity with their audiences. 

A completed brand profile, combined with actual images of the products, helps customers make more informed decisions. Along with informative profiles, brands must also offer timely responses. Businesses must respond to comments, answer questions, and even suggest other products. 

 By settling on a catchy name for the account and the brand, marketers can better deal with attracting customers. The social media posts can also offer special deals and inform users about inventory to encourage customer engagement. 

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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[3 minute read]

By Adam on Social Media Explorer, 4th Nov 2021

Word count: 149


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