Brands can use chatbots to boost user engagement, break language barriers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2021, 5:09 PM UTC

Chatbots can interact with users in vernacular languages, helping brands widen their reach and boost conversions.

With natural language processing standards, chatbots can understand different languages and make it easier for brands to expand their customer base. While using bots to pick up vernacular languages, businesses should make sure the bot accurately recognises multiple dialects and offers correct answers to customers’ questions.

Chatbots can engage users who engage with the brand’s ads and those who visit the brand website and social media channels. When it comes to assisting sales teams, chatbots can identify bottlenecks and analyse how successful a campaign was.

Chatbots can eliminate unqualified leads, provide consistent CX, and offer 24/7 customer care by collecting and using reliable customer information. On the flip side, brands must ensure that chatbots retrieve and store data securely to avoid data breaches.

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