Understand consumers’ needs and pain points to build a value-based connection with consumers.
Brands should develop an organisational structure that aims to engage customers by incorporating a customer-centric model into their communication approach. Developing a bottom-up growth plan could help businesses foster consumer-centric values in their employees, as well as drive loyalty and trust among customers.
Be emotionally invested in consumers’ journey, reduce template usage, and improve customer experiences (CX) to cut through the noise and stand out among competitors. Businesses that build a counter-culture to set benchmarks, goals, and pave their own paths can better connect with customers.
Instead of focusing on “me”, prioritising “we” can help the leadership be more accessible to their community and consumers. Adopt a human-centred approach, reach out to prospects, and listen to consumers at every stage of their journey to grow the brand.
[5 minute read]
