Assignment selling is the practice of sending brand content to prospects before the organisation’s sales team actually meets and interacts with them.
With assignment selling, brands can educate potential customers about what solutions the brand offers to its audiences. As for the sales team shortens the sales cycle, omits bad-fit prospects and helps the team get to know the prospects better.
After engaging with prospects the first time, sales teams have a better idea of whether the customers are a good fit for the brand or not. Businesses can then proceed with appropriate responses to lead the prospect through the sales funnel.
By clearly defining different stages in the sales funnel, brands can make it easier for sales teams to offer the most specific approaches to the prospects. Similarly, brands must continually train their sales teams on how to use content to boost conversions.
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[13 minute read]