Repurpose webinars into multiple content formats to attract new audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2021, 4:29 PM UTC

B2B marketers say webinars are the most effective tactic in attracting attention, leads and engagement.

Though B2B marketers consider organising webinars is the most effective tactic in attracting audiences, they do not use it to its full potential. An Omnipress study found that only 48% of marketers plan to use their webinar content after the event.

But, repurposing webinars into multiple content formats like social media posts can help brands reach new audiences, reinforce messaging with previous attendees and promote their brand's expertise on specific topics. Use the recorded webinar videos to develop Instagram Reels or large clips for other social platforms. Utilise the audio file to turn webinars into engaging and exciting podcasts.

Marketers can also consider thinking from a journalist's perspective and covering the blog's webinar content with another content hub. Use quotes from the webinar, write an article, publish an ebook or start a discussion around it. Using webinar content post-event can help brands gain an audience far greater than the actual one-time event.

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