Social media platforms are developing their own AR experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2021, 4:39 PM GMT+0

One of the social media platforms even has plans for a “metaverse,” which would enable users to socialise, work and game together.

With many online retailers having augmented reality tools on their websites, users no longer need to pull out a tape to measure and visualise how a new dresser would fit in the corner of their bedroom. To further revolutionise how content creators explore, design and play, social platforms including Facebook, TikTok, and Snapchat develop their own AR experiences.

Snap AR’s Lens Studio has more than 200,000 lens creators, developers and partners along with 2 million lenses and more than 2 trillion lens views from its community of creators. Facebook and Instagram’s AR studio – Spark AR – help users expand their skills and learn how to create AR effects.

The article states there are many ways brands can use social media AR tools to boost sales and gain recognition. For instance, clothing brands can leverage these tools to let users “try on” clothing. AR tools can enable businesses to bring ads to life. Additionally, AR will continue reshaping social platforms, company branding and advertising, and how people communicate and interact.

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