Support digital marketing efforts with the Internet of Behaviour technology

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 09, 2021, 11:02 AM UTC

Companies can target local audiences using geolocation data sourced from Internet of Things (IoT) devices to develop hyper-local marketing campaigns.

Investing in the new marketing solutions can enhance marketing initiatives, boost returns, and drive business growth. Internet of Behaviour (IoB) is an emerging tech that can help marketers study consumer behaviour via behavioural science and data analytics to inform digital marketing decisions.

Data analytics helps gather relevant information to execute personalised marketing campaigns. Brands can incorporate AI like voice search, smart assistants, chatbots, and more to optimise campaigns, communicate at scale and create personalised messaging.

Create live videos and integrate long-tail keywords into the content to benefit from voice search and boost engagement. Leverage Google Ad’s automated bidding option to optimise the keyword bidding process and use social media to target prospects and drive sales.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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