Consumers (68%) want proof of climate change action within 36 months from brands, finds Exasol's recent global report with Sapio Research, which included the US and the UK.
28% of customers believe that most companies they buy from are not doing enough to combat climate change, as per the report. In addition, 85% changed their minds about buying products from a firm because it isn’t doing enough to combat climate change.
Moreover, 54% of CSR decision-makers believe that if their companies do not take action on climate change, they will be out of business in a decade. When it comes to informing purchasing decisions, 88% of say that ethical and sustainable businesses are key factors.
Other motivators include a brand's climate change credentials, diversity and inclusion, and ethical business practices, according to 86% of consumers. However, 42% of brands reported creating a “roadmap” about climate-friendly business practices. Further, 82% of CSR decision-makers believe they could make better decisions around climate change if they had access to data-led insights. Investing in data-driven insights, can help brands support climate change decisions.
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