The metaverse can allow brands to deliver much more immersive experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 10, 2021, 2:06 AM UTC

With the metaverse gradually becoming more conducive for participation, advertisers must at least think of starting small. 

As tech developments in hardware, software, and networking enable more believable and immersive human interactions, incorporating metaverse into the mix could benefit businesses. While immediate opportunities in the metaverse are unclear, they range from virtual real estate to fashion to in-game accessories.

Businesses can collaborate with games like Fortnite, Roblox, to produce wearable goods that enhance customers’ in-game experiences. Creating virtual-fashion augmented reality (AR) lenses on Snapchat can also boost consumers’ immersive experiences.

Moreover, with the significance of digital assets like NFTs growing, brands like Coco-Cola, Pringles, and McDonald’s have launched their own limited NFT collections. Immersive AR experiences, 3D virtual venues and stores can help businesses bridge the gap between physical and digital to reach prospects via the metaverse and augment sales.

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