A brand ambassador program can help improve brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 11, 2021, 5:05 PM UTC

This program can also help companies build consumer trust and instil a sense of customer loyalty.

Brands should consider creating an ambassador program as ambassadors can help target audiences learn more about the brand and its products without prospects feeling “sold to”. Ambassadors can be a powerful voice on social platforms than the brand itself and promote a business effectively. This program can further help instil a sense of customer loyalty.

A brand ambassador program can help companies build better brand awareness, find thought leadership opportunities, reach areas – like private groups – where the brand cannot go directly. This program can also help companies gain direct feedback on their products and gain a bigger footprint than employees alone.

Instead of paying ambassadors to promote their brand, companies can offer them free tickets to their events, dinner at award shows, offer flight and accommodation for an event for ambassadors and organise ambassador meetups. Creating an “Ambassador’s Charter” with clear guidelines can help marketers effectively manage ambassadors, measure important metrics and find opportunities to improve their program’s performance.

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