Informative, relevant and personalised omnichannel content improves CX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 5:16 PM UTC

AI and machine learning can help companies forecast consumer needs and create personalised omnichannel experiences.

Understanding the difference between incremental and substantial innovation can be a deciding factor for businesses looking to improve their consumers' omnichannel experiences. Developing relevant user experiences (UX) with drive recall, resonances and creating informational omnichannel marketing campaigns addressing consumers’ pain points can enhance the customer experience (CX).

To highlight the campaign's message and optimise interactions with tailored experiences, use a variety of content formats across channels, such as audio, video and photos. Segment audiences via different touchpoints to glean profile-based data and create customised brand experiences.

Create distinctive and relevant content to boost brand recall, provide interactive content experiences to engage consumers and personalise content according to consumer preferences. Improve CX across every touchpoint to boost omnichannel marketing efforts.

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