Meta CTO urges for stricter community guidelines to monitor bad behaviour

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 4:31 PM UTC

The company committed $50 million to research the practical and ethical implications of the metaverse.

In an internal memo, Meta's CTO, Andrew Bosworth, told staff that developing safe virtual experiences was a critical aspect of the company's business model. According to Financial Times, Bosworth intends Meta virtual worlds to have nearly “Disney levels of safety," despite the risk of lower-quality content being created by third-party developers.

Meta could use a stronger version of its existing community guidelines to govern spaces like its Horizon Worlds VR platform, according to Bosworth. In a blogpost, Bosworth referred to the necessity of moderation in Meta spaces.

VR moderation tools include the ability to block other users in VR and a comprehensive Horizon surveillance system for monitoring inappropriate behaviour. Bosworth notes, “There are tough societal and technical problems at play, and we grapple with them daily”.

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