Mining snackable content from events can drive long-term engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 3:38 PM GMT+0

This piece suggests tips for marketers to drive engagement once an event is over.

Marketers should take some of the best quality audio or video footage during an event. So, when the event is over, they can repurpose their long-form event content into simple, snackable and shareable content like static graphics, animated soundbites and reels, among others.

Publishing these smaller, engaging content post-event can help B2B enterprises with promotions and provide audiences with value. Businesses can also push this snackable content to their audience with hyper-targeted ads to maximise engagement and potential.

Marketers can also utilise influencer reach and engagement through broader influencer activations like influencer-only after parties or live-tweeting/coverage. Consider making landing pages more engaging and interactive by storing all event-related content with user-friendly UX.

Marketers can also continue post-event engagement with audience polls focussed on key learnings or announcements. Further, leverage social listening and audience insights to inform post-event social strategy.

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