Most businesses plan to leverage email marketing to boost Black Friday sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2021, 11:44 AM UTC

SavvySME evaluated promotional trends that small businesses were most likely to adopt leading up to Black Friday sales.

According to the study, only 2.80% of business owners will utilise social media to advertise for Black Friday sales, while 1.30% will employ influencer marketing. The most common way for firms to promote Black Friday sales is through email marketing.

Email marketing at 21.90% was the most searched Black Friday promotional strategy in the last 30 days, followed by advertising (16.20%) and search engine optimisation (14.10%). Around 10.10% of small businesses will use content marketing, and 3.00% of advertisers will leverage paid search.

In addition, 13.20% of advertisers plan to use public relations and 10.90% will leverage digital marketing. Top SavvySME Influencer in Email Marketing, Daniella Pozzolungo, recommends using segmentation in email marketing to drive conversions.

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