AVOD and FAST viewing time increase, while SVOD viewing slips 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 16, 2021, 5:34 PM GMT+0

Two out of five US adults use advertising-based video on demand (AVOD) and free ad-supported streaming TV (FAST) services.

42% of non-smart TV owners watch FAST services each week, while 39% watch AVOD. As for smart TV owners, 53% of users watch FAST services each week and 55% watch AVOD.

This explains why more smart TV owners watch free ad-supported content. The proportion of US homes with subscription video on demand (SVOD) services declined marginally to 85% in Q3 2021.

According to Nielsen data, while time spent streaming to all screens increased between 2018 and 2020, time spent on traditional TV has decreased. Late adopters of streaming are adding streaming to their viewing mix. These viewers are relying on FAST services built into smart TVs to access free ad-supported channel television.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[3 minute read]

Explore more data & articles