Create social media content based on research to attract consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 4:04 PM UTC

Host AMA sessions on social media to boost interaction.

To build a solid social media presence, leverage tools like Q&As, surveys, Google trends and more to glean valuable insights and assess consumers needs and pain points. Conduct research to understand consumers content preferences better, as well as create actionable social media posts.

Using analytical tools can help small businesses identify relevant patterns, trends, and best performing content and develop resonant messaging. Being up-to-date with the industry trends and news via tools like Twitter lists can help marketers create supporting content to reach a wider audience and prospects.

Producing behind-the-scenes content about the company's staff, the manufacturing and operations process, and more works well to attract followers and build affinity. Businesses can also share relevant posts, articles, and videos from other brands in the industry to offer value to prospects.

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