Integrate offline and online channels to provide an optimum in-store experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 3:10 PM UTC

55% of customers visit physical stores at times to check a product before buying it online.

Retailers need to offer in-store experiences that are digital, data-driven and tend to all of their customers’ needs. They can do so by integrating data across web, mobile, storefront and inventory channels. This approach will help retailers offer customers connected, personalised experiences and expand their physical footprint.

When it comes to personalisation, retailers must eliminate data silos within the organisation. Connecting data across different touchpoints like point-of-sale transactions and email engagements help retailers offer personalised offers and create targeted campaigns.

Retailers can also leverage technology to offer digital wallets and other financial solutions that will tend to all of their customers’ financial needs. Additionally, retailers need to focus on preventing returns by providing exhaustive information about products to make informed decisions.

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