Relevant, diverse, personalised, and engaging social content attracts Gen Z 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 1:39 PM UTC

Publishing online courses on YouTube can help brands entice Gen Z consumers.

Because Gen Z users are tech-savvy, brands looking to attract them via social media platforms must understand their content consumption habits and motivations. To connect the Gen Z cohort on TikTok, create original, aesthetic, ethnically and racially diverse content across topics.

Develop data-focused content without any labels on TikTok and highlight how the product will enhance consumers lifestyles to attract Gen Z consumers. Crafting personalised, engaging, and gamified enabled posts using AR filters can help brands reach Gen Z consumers on Snapchat.

With 65% of the Gen Z checking Instagram regularly, collaborating with influencers to create quality content with compelling visuals is recommended. Brands should ensure their videos are genuine, short, accessible, and tailored to Gen Z’s interests when it comes to YouTube.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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