Retailers should make in-store shopping convenient, informative and immersive

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 11:39 AM GMT+0

Post the pandemic, in-store retail experiences bring a certain sense of normalcy to customers.

When it comes to in-store shopping, customers look for personalised and unique experiences. About 90% of customers are likely to return to a store if their earlier experiences were one-of-a-kind. Additionally, customers prioritise convenience when it comes to in-store shopping.

Retailers can eliminate long checkout lines and introduce self-checkout kiosks at their stores. Similarly, stores can feature virtual shopping assistance to boost the self-service experience. Click-and-collect options also prove convenient for consumers. This way, businesses can also unify inventory between stores and digital platforms to avoid shortages and order reversals.

Retailers must rely on free live events, in-store displays and other brand-building experiences to boost affinity for the organisation. Along with the brand building, stores can use digital display screens and mobile apps to promote discounts and offer product information.

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