Snapchat rolls out Multi-Format Ad delivery to boost reach and engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 17, 2021, 1:41 PM UTC

The Multi-Format delivery option will be available this week, with AR placement coming in Q2 of 2022.

Snapchat's new "Multiple Formats" delivery system will allow advertisers to combine multiple video ad formats into a single ad set. Multi-format distribution will allow brands to buy several ad formats in one integrated ad set, optimising clients' key objectives.

By Q2 of 2022, all of Snap's augmented reality camera solutions and video ad formats, like Snap Ads, Story Ads, Collection Ads, and Commercials, will be included in the product suite. The "Multiple Formats Ad Set" will be available within the Snap Ads set-up.

Marketers can merge varied creative options for ad placement across Snap's suite using the "Multiple Formats Ad Set" option. This will allow the automatic placement feature to maximise ad response.

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