With strong D2C initiatives, customers can meaningfully engage customers and gather valuable first-party data.
Building a direct-to-consumer (D2C) digital presence can bring brands many benefits beyond making sales and boosting revenue. For one, brands can offer various digital touchpoints for service, support and product information.
Such touchpoints become reliable sources of information for prospects, even if they end up buying the product from retailers. If the customer decides to buy directly from the brand, a solid digital presence can help businesses demonstrate expertise and authenticity to their audiences.
As for brands themselves, D2C digital commerce can help businesses tend to their customers’ goals and objectives. Similarly, brands can use D2C initiatives to gather first-party consumer data and other insights. Such data can help brands enhance product development as well.
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