Ecommerce businesses must optimise their SEO for rich cards and rich snippets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2021, 3:55 PM GMT+0

This piece suggests four vital Google SERP features that ecommerce brands should use to enhance their businesses.

Optimising the business website specifically for SERP features can help ecommerce improve their reach, capture their ideal traffic and drive conversions. Businesses should optimise SERP features like rich cards, Google Image results, rich snippets and site links.

SEO professionals can make a business’s results “richer” – more visually appealing and clickable – by using structured data. Using high-quality, original images, marketers should provide a good product description and descriptive alt text to boost credibility and drive conversions. It can also help companies generate more organic search results.

Businesses must also compress large images to avoid negatively affecting the site loading speed. Further, use structured data and optimise rich-snippet products for prices, in-stock status, sales, star ratings and customer reviews.

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