Marketers should consider connecting with other bloggers in the niche

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 18, 2021, 4:28 PM UTC

This piece suggests tips that marketers can use to create blogs that stand out and attract reader attention.

Creating high quality, unique, well-researched and result-driven content can help marketers attract reader attention and improve their chances of ranking higher on search engine result pages. Though marketers can consider both fresh and evergreen content topics, they should ensure it’s relevant and value-added. Add facts and statistics to make blog posts more relatable and genuine.

While creating blog content, marketers must pay attention to SEO elements like link building, content optimisation, website loading speed, page display on mobile devices and keyword research. Adding video content can further help boost the blog. But, marketers and bloggers should not neglect the power of social media.

Share blog posts on social platforms regularly, join relevant groups and engage with followers through likes and comments. Joining relevant blogging groups on social media and interacting with other bloggers in the niche can help marketers effectively grow their network and promote their blogs. Promote other bloggers’ content on social channels, drop relevant and engaging comments on fellow bloggers’ posts, and link to relevant articles on other blogs in the niche.

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