Streamline the process of gathering and clearing user-generated content (UGC).
For brands to stay creative and competitive this holiday season, leveraging user-generated content (UGC) could be beneficial. As per a study cited in the article, 80% of consumers consider UGC to have a high impact on their purchasing decisions.
Having a robust UGC program lets brands strengthen their relationship with the community and build loyalty. Incentivise customers and offer low-cost rewards in exchange for UGC content.
While sourcing UGC, encourage customers to follow the tips shared by the brand while they create photos, videos and more. Running a social media challenge using a specific brand-related hashtag could influence the content a community creates.
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