Influence UGC content creation by running social media hashtag challenges

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 19, 2021, 2:35 AM UTC

Streamline the process of gathering and clearing user-generated content (UGC).

For brands to stay creative and competitive this holiday season, leveraging user-generated content (UGC) could be beneficial. As per a study cited in the article, 80% of consumers consider UGC to have a high impact on their purchasing decisions.

Having a robust UGC program lets brands strengthen their relationship with the community and build loyalty. Incentivise customers and offer low-cost rewards in exchange for UGC content.

While sourcing UGC, encourage customers to follow the tips shared by the brand while they create photos, videos and more. Running a social media challenge using a specific brand-related hashtag could influence the content a community creates.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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