PR firms must get better at crisis communications capabilities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2021, 10:00 AM UTC

Brand image can be shaped by coupling PR efforts with influencer marketing

For the PR industry to be future-ready and prepared to survive market disruptions, it must take certain measures. Craft communication strategies depending on the needs of the various stakeholders, rather than crafting impersonal, broad messages.

Build meaningful relationships with stakeholders by leveraging messaging to create a sense of relevance, trust and credibility. PR campaigns must be creative and interesting to be able to convey a company’s distinctive brand voice.

PR firms must develop and improve their crisis communications capabilities given the threat of disinformation and false narratives rampant online. They must be skilled in handling multiple overlapping issues and dealing with huge amounts of data.

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