TikTok rolls out 'CommunityToks', indicator of subculture engagement on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 22, 2021, 8:07 AM GMT+0

The new feature could present brands with a different perspective or manner of engagement with users.

To demonstrate to advertisers how the platform is driving engagement for certain topics or in niches, TikTok has announced ‘CommunityToks’. Insights from this could assist brands in maximising their promotional and branding efforts on the platform.

Brands may find the niches on TikTok to align specifically with certain products or services. For each community, TikTok recommends that brands listen and actively engage in the trends relevant to that community.

As per TikTok data, 45% of the platform’s users feel a greater sense of connection with brands that “teach them something or give them information about themselves on TikTok.” Another 93% of users typically take some action upon viewing a TikTok.

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