NFT campaigns can help B2B businesses drive revenue and awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2021, 2:17 AM UTC

NFTs offer unique brand experiences, build loyalty and long-term connections, and boost consumer engagement.

Non-fungible tokens (NFTs) are one-of-a-kind digital assets that cannot be exchanged for other items of the same type. B2B companies would do well to integrate NFTs into the marketing mix since creators of NFTs have the potential of earning royalties from every future resale of their NFT.

With companies like Pizza Hut selling digital pizza art, businesses can leverage NFTs to raise brand awareness. Also, as the brand equity grows, so does the resale value of the NFT, providing loyal customers with the option to invest in their favourite products.

Businesses, however, should prioritise the value of NFTs over income, because NFTs provide brands with a way to effectively engage customers. Brands can differentiate themselves from competitors by investing in NFTs.

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