Snap rolls out new advertising product with multi-format delivery

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 23, 2021, 5:06 PM UTC

The new Snap product will let marketers optimise their buys on the platform and reimagine how they approach ad-buying.

Snap's new advertising product – Multi-format Delivery – will offer brands the opportunity to purchase multiple advertising formats in one cohesive ad set, optimising towards the client's central goal or objective. The ad set includes all of Snap's video ad formats – Snap Ads, Story Ads, Collection Ads and Commercials.

The product launch will also feature Snap's camera offerings (augmented reality) by the second quarter of 2022. With self-serve AR into Multi-format Delivery, Snap says it continues to "trailblaze" AR mainstream buying efficiencies for the market. The new product will allow AR and video to optimise together – a first for the industry.

This product is expected to be inherently different from single product ad sets. Kathryn Carter, General Manager, APAC at Snap Inc. said, "This launch is a game-changing opportunity for brands and advertisers, providing them with a simplified, all-encompassing buying process for their next campaign with Snap."

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