Use Google Analytics to track engagement, conversion, and relevance metrics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 24, 2021, 3:29 AM UTC

Optimise site responsiveness for mobile and desktop on Google Analytics to increase SEO traffic.

Monitoring the quality of site traffic, assessing how people interact, and enhancing SEO strategy requires a thorough understanding of unique business goals. Google Analytics allows marketers to track and measure engagement, conversion, and relevance metrics.

Measuring time spent on site, pages-per-session, and exit rate will offer insights on content quality and more, as well as the overall performance of the engagement metric. Set up event tracking for form submissions and other goal completion tasks like trial sign ups on Google Analytics to track conversion metrics.

Track geo-location, bounce rates, new and returning visitors using Google Analytics to get insights on the relevance metrics. Boost SEO traffic and quality by optimising keywords, develop human-first designs, and create localised content to drive engagement.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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