Create marketing content around lead magnets to attract qualified leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 2:40 AM UTC

Collaborate with influencers and publish blogs on enticing offers to boost qualified leads.

Building a lead generation strategy can yield qualified leads, as these are potential consumers who’ve demonstrated interest in the brand. People who have acted on a lead magnet or requested a demo are considered marketing qualified leads (MQLs).

To attract MQLs, offer ebooks or whitepapers in return for an email address or any other contact information. Create a dedicated landing page with a clear title, attractive offers, CTAs, and social proof, to place the lead magnets, drive downloads, and generate leads.

Use paid ads on social and display networks, as well as develop content centred around the lead magnet to get more qualified leads. Incorporate email marketing into the content mix to nurture qualified leads and ultimately convert them.

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