Publishers should highlight price comparisons to drive more affiliate revenue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 4:59 PM GMT+0

Recent data shows 94% of online shoppers take time to compare prices before making a purchase.

Though in-store shopping is expected to rebound, online shopping continues to dominate holiday spending, with projected ecommerce growth of 11% to 15% year-over-year. These numbers indicate that adding price comparison alongside ecommerce content can help publishers improve consumers’ shopping experience – making it easier for them to find the products for this holiday season.

Adding price comparison can also help publishers strengthen their reputation as trusted resources and drive more affiliate revenue in the process. Price companies can provide up to 179% higher earnings per click and 200% more clicks and conversions.

Publishers can seamlessly integrate price comparisons into their content pieces, including holiday buying guides, product recommendations and “top gifts” advertorials. They can also customise the style and layout of recommendations to match their content.

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