Rely on more modern and accurate attribution tools to tackle identity challenges

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 5:29 PM GMT+0

Apple’s recent iOS 15 update are causing concern for many advertisers by affecting pixels, email addresses and IP addresses.

While Apple’s latest iOS 15 update is creating tension among advertisers, experts at Stirista say businesses should embrace it. Marketers can overcome challenges related to iOS 15 and other identity blocking updates by relying on more modern, accurate and viable attribution tools.

Advertisers should also look at email metrics beyond open rates and focus on more meaningful email engagement. They should also find out which identity-free media buying is the most effective for their business objectives.

Instead of relying on only identity solutions, advertisers extend to contextual and universal ID solutions. While identifying a prospective partner, advertisers and marketers should be curious and flexible. They should also keep technical expertise and accountability in mind.

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