Spotify tests a TikTok-style video feed on the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 5:38 PM GMT+0

The music-streaming app is testing this feature in its iOS version

Spotify is testing a new video feed on its beta iOS app that shows full-screen video clips as songs are played. This video feature will be accessible from a new fourth tab in the navigation bar – Discover. This test comes as Netflix tests a similar interface in its iOS app to help users discover new content to watch.

Though Spotify confirmed the test in a statement, the company declined to comment on details regarding the broader rollout of the feature. A Spotify spokesperson said that they routinely conduct tests to make their app more user-friendly and valuable. “Some of those tests end up paving the way for our broader user experience, and others serve only as an important learning. We don’t have any further news to share at this time,” added the spokesperson.

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