YouTube Creator Studio could help brands optimise video marketing on YouTube

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 25, 2021, 2:08 AM UTC

Create, organise, edit playlists on the YouTube Creator Studio to boost watch time and improve video ranking on YouTube

Use YouTube Creator Studio to manage videos, evaluate the channel's performance, reply to comments, and monetise the channel by adding ads. The Studio's dashboard serves as the homepage, allowing companies to keep track of their video performance metrics, comments, channel violations, and more.

The content tab contains monetisation and optimisation features, as well as all video uploads. Editing video titles, descriptions, thumbnails, tags, and categorising them, optimises videos for YouTube's algorithm.

As YouTube uses watch time to rank content, including CTAs in videos to grow subscribers, developing high-quality content, and keeping the videos brief is recommended. Leverage the customisation tab in the studio to create videos with proper layouts, logos, images, businesses info, and more, to boost brand awareness.

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