Come 2022, audiences will look beyond search engines

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 26, 2021, 3:29 PM UTC

2022 will see social networks become more central to the online experience of discovering products and finding vital information.

Social networks are set to become the hotspot for customers to look for new products, compare prices and interact with brands. Social network channels, combined with new technologies, solidify their position as sales channels.

About eight in 10 executives expect to be selling their brands’ products on social networks within the coming three years. Additionally, customers will increasingly expect brands to offer personalised CX and website navigation based on their individual interests.

Brands can also consider adopting AR and VR  to target product discrepancies, offer a realistic product view, and boost sales. With the rise of conversational marketing, brands can tap into live chat options, virtual selling assistants, and chatbots to facilitate faster and personal communication with customers.

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