61% of marketers seek content writers who write comprehensively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 29, 2021, 8:17 AM UTC

Semrush recently video interviewed more than 20 reputable marketers to analyse how businesses of all sizes and industries manage their content requirements.

According to the findings, 12% of marketers use AI writing technology to generate content, while 44% outsource their content needs to preferred content writers. The content writers are selected depending on the quality of service they provide.

Quality is defined by 61% of marketers as writers who explore a topic in-depth and in the most comprehensive way possible. When it came to outsourcing problems, 49% of respondents indicated they were having trouble getting writers with relevant experience and knowledge.

The biggest challenge for the 41% was that the content quality was insufficient. Most businesses spend less than $1,000 a month on content writing.

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