The Big Question brands expect to be asking themselves in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 29, 2021, 5:06 PM UTC

HubSpot recently surveyed 500 marketers to determine the most significant challenges social media marketers will face in 2022.

Around 26% of marketers said their biggest challenge will be determining which platform (s) they should invest their time and resources in 2022. Followed by that, 24% of marketers reported creating engaging content will be their biggest challenge in 2022.

While 23% of marketers report finding ideas for new content will be their biggest challenge, 22% said measuring ROI, and 22% identified creating lead-generating content. The article suggests that marketers should keep in mind their social media goals while choosing their platform. They should also consider their target audience’s preferred content type before selecting the social platform.

When brainstorming ideas in 2022, marketers can post their new blog on their Instagram Stories, conduct a poll on Instagram, share user-generated content on Twitter and highlight the company’s milestones on LinkedIn. Further, create robust and relevant CTAs that drives the brand’s social audience to the company’s landing page.

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