Incorporate memes and celebrity creatives to scale marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 30, 2021, 2:25 AM UTC

Brands can work with several micro and nano creators with 10,000 to 1 million followers to execute marketing campaigns at scale.

As the creator economy grows rapidly, brands looking to integrate creators into marketing campaigns must understand different types of creatives available online. Platform native creators are the ones who can create content, grow their audience, and collaborate with brands, on a particular platform.

Creatives are the individuals who first create a content asset before publishing it on the most appropriate platform. Copycat creators follow the lead of other creators and creatives to reach audiences and boost revenue.

Celebrities, mega- and macro-influencers, whose followers range from 5 million to 25 million, and more, have brand expertise and highly-engaged audiences. Collaborating with meme-accounts, utilising user-generated content, and creating branded content can help brands benefit from the creative economy and reach consumers.

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