Localise content and deliver messages in native language to retain customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 30, 2021, 2:29 PM GMT+0

Localising marketing content can help brands make their customers feel heard and appreciated.

It can cost companies around 16 times more to build long-term relationships with new audiences than it does to retain existing customers. In order to build brand loyalty among customers and convert one-time shoppers into brand advocates, businesses must begin by localising their content.

By delivering content that is localised and created in the preferred language of the customers, brands can enhance their customer satisfaction and improve customer retention. Similarly, marketers can reduce call-centre enquiries by pre-empting customer questions with proactive email communication. Moreover, with auto responder emails, brands can decrease calls to customer service agents as well.

Businesses can also target customers who exit the web page without completing a purchase, by displaying overlays or popups. By using such popups, brands can gather email addresses from their customers and add to their email list.

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