The latest Team Lewis Marketing Engagement Index tracks the top 300 companies from the Forbes Global 2000 list to monitor their marketing tactics.
The index found that 40% of websites analysed did not include a corporate values statement, and around one in five did not reference current cultural issues – both signs of strong brand purpose. Additionally, only 15% of websites were found to comply with the Americans with Disability Act (ADA) accessibility requirements.
Around 94% of companies lacked any website personalisation tools, with only companies using such capabilities being B2C organisations. Chatbots were present in only 15% of websites analysed. While 22% of companies failed to link to brand social channels, 94% of CEOs were not active on social media.
The index further found that 60% of companies had not fully disclosed data practices on their websites. Additionally, IBM, American Express and Dell Technologies were the best performing companies globally.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings
[3 minute read]