Investors have low confidence in companies’ ESG commitments

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 01, 2021, 9:48 AM GMT+0

Edelman’s recent trust survey of 700 institutional investors across seven markets outlines investor expectations on ESG, climate change, and more.

Given their scepticism about brand’s ESG commitments, investors are scrutinising ESG as closely as operational and financial issues, according to the study. Because companies aren't delivering on their ESG commitments, investors (87%) expect more legislation to be enacted.

US investors (86%) think companies often misrepresent or amplify their ESG progress while declaring results. Also, 72% of investors worldwide don’t expect companies to achieve their ESG goals.  Corporations should set up and communicate a net-zero plan, according to 94% US of investors.

Moreover, 86% of investors believe a workplace fostering employee empowerment builds trust. 71% feel the Board of Directors should be held responsible for maintaining a positive corporate culture. Investors (74%) are inclined towards taking an aggressive activist approach for investing.

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