Update websites with fresh content to boost backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 01, 2021, 12:04 PM UTC

Use tools like Backlink Gap to compare competitor backlinks and build multiple backlinks.

Earning backlinks can help businesses enhance search ranking, as Google is more likely to recommend sites with trusted and relevant backlinks. SEO backlinks can help brands boost a site's authority and increase organic traffic.

Link-building strategies like the skyscraper technique can help marketers find or create content for websites that are already linking to similar topics. Create new pages or update existing pages with fresh content to offer pertinent links to websites that have backlinked with competitors’ outdated and broken links.

Guest post informative content, link with businesses that mention the brand on social media and publish positive press releases on the site to boost link building efforts. Offering expert advice on interviews and podcasts, as well backlinking with sites that link back can help marketers earn links.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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