Convey the benefits and offer training for an effortless organisational change

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 12:45 PM UTC

Types of changes include organisation-wide ones and transformational change among others.

Due to factors like resource investment, persuading stakeholders, and establishing a change management model, driving organisational change can be difficult. Businesses must ensure the resources for the change are being invested into the right channels, as the shift impacts everyone in the company.

Clearly define the goals of the change and develop a digital strategy outlining how to attain them to implement a seamless shift. Brands should track and measure the success of their efforts to gather insights on the post-change landscape.

To overcome employee resistance to technological changes like automation offer training and communicate the benefits across departments to reassure them. Having the C-suite or management address and advocate the change can help companies get buy-in from employees and ensure a seamless transaction.

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