Facebook announces global expansion of its Protect feature in coming months

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 4:55 PM GMT+0

Facebook Protect aims to protect groups of people, like human rights defenders and journalists who are more likely to be targeted by malicious hackers.

Meta has announced that it will expand its Facebook Protect feature to more countries including the US, India and Portugal. The company first tested Protect back in 2018, before expanding it ahead of the 2020 US election.

The feature’s global expansion began in September this year. Since then, more than 1.5 million Facebook accounts have enabled the Protect feature. Out of these 1.5 million accounts, around 950 thousand accounts were newly enrolled for two-factor authentication.

As a part of Facebook Protect, users have access to stronger security protocols like two-factor authentication and stronger anti-hacking measures. Facebook will also be making enrolment for the two-factor authentication easier in the coming months.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[2 minute read]

Explore more data & articles