Leverage written content like blogs to boost the impact of podcast episodes

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 02, 2021, 2:54 PM UTC

Brands that have been offering podcasts for a while can consider offering blogs and e-books with new episode launches.

For brands who have just started recording and offering podcasts to their audiences, it makes sense to host the podcast on the brand website. This way, brands can encourage site visitors to explore more content on the website. Brands can also post podcast clips with still images or short animation to promote their podcast.

For those who have been creating podcasts for a while, combing podcasts with written content can prove beneficial. Every time the brand posts a new podcast episode, marketers can publish an article simultaneously either to highlight the key parts of the podcast, or elaborate on a related topic via a blogpost.

Marketers can also summarize the podcasts in an ebook or create a new narrative podcast episode that chains earlier episodes and offers additional content as well. They can further look at podcast analytics and create future conversations related to the topics that performed well.  

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