Ensure brand’s social media feed reflects trending topics, latest news stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 03, 2021, 2:04 PM GMT+0

Fresh topical and compelling descriptions help show users that the brand is up to date with holiday season trends.

For starters, brands can opt for newsjacking when it comes to their social media feed. By featuring topical news stories, trending topics or people of interest in their campaign, marketers can kickstart online conversations surrounding their brand.

Brands must also identify as well as implement Christmas-related trending keywords and phrases in their content. PPC ads, paid social pop-ups and banner projections can also help brands retarget their prospects.

Businesses can also consider following the 80-20 rule in their Christmas social campaigns. This means that 80% of the social media content must educate and entertain the audience, while the remaining content displays the brand’s most popular products. It can help brands attract audience attention and boost conversions in a non-intrusive way.

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