AI can help brands automate processes, deliver visual content rapidly

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 06, 2021, 2:05 PM UTC

With AI, marketers can provide tons of visual content pieces by automating repetitive workflows at the required scale.

Publishers are increasingly relying on visual content to engage their target audiences and make the best of their short attention spans. To leverage the best visual storytelling, brands need to ensure they manage and publish hundreds of visual content pieces every day.

Using AI, brands can boost image load time, improve site performance and create optimised assets. Apart from faster web performance, AI can help publishers streamline workflow by taking care of tasks like auto-tagging media assets and localising assets’ content.

Marketers can optimise their high-resolution images for any display window their audiences view their content. They can also use AI to transform their images as and when required. For example, AI helps brands change the background colour of an image easily.

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